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Research papers

1971 present state of marketing in French firms (French)

Effective integration of techniques, marketing consultant's responsibility, firms' expectations in coming years: this evaluation is the outcome of a survey carried out in 1971 by GMV among a hundred or so French firms of varying sizes and activities.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Giroire
September 1, 1972
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Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bilan-1971-du-marketing-dans-les-entreprises-francaises


Research papers

1971 present state of marketing in French firms

Effective integration of techniques, marketing consultant's responsibility, firms' expectations in coming years: this evaluation is the outcome of a survey carried out in 1971 by GMV among a hundred or so French firms of varying sizes and activities.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Giroire
September 1, 1972
×

Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/1971-present-state-of-marketing-in-french-firms